Branding: Creating and Managing Your Corporate Brand


Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.  This two-day course will get you started on the road to creating a perfect brand.

What Will Students Learn?

• Define what a brand is and what branding is about
• Define various types of brand architecture and brand extension
• Identify your brand’s products, its features, and their values
• Write a mission, vision, and style statement for a brand
• Describe the basics of positioning a brand
• Understand the basics of creating a visual identity, including a brand name, slogan, and logo
• Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
• Effectively plan an internal and external brand launch
• Monitor and evaluate your brand, and understand how to respond to the results

What Topics are Covered?

• Defining branding
• Creating a mission and vision
• Positioning your brand and developing your style
• Developing a brand name and slogan
• Creating a visual identity
• Living your brand and connecting with customers
• Launching your brand
• Taking your brand’s pulse
• Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
• Interpreting evaluation results

What’s Included?

• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion



At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.