IDENTIFYING AND COMBATTING FAKE NEWS

OVERVIEW

Building and maintaining trust is essential to attracting and retaining customers. What the public sees and hears about you is crucial to building that trust. That is why the emergence of ‘fake news’ is so unsettling to businesses and individuals dependent on public trust to grow, prosper and ultimately do their jobs. 

What can be done in a society where it seems everyone is a reporter, judge, and critic — and a piece of fiction can be created, branded as truth and shared around the world in the blink of an eye?

This one-day course will highlight the essentials of fake news: spotting it, coping with it, and growing from it — turning a potential crisis into opportunities for promotion and connection.

What Will Students Learn?
  • How to define ‘fake news’
  • How to recognize the difference between ‘fake news’ and objective reporting
  • How to understand the impacts of ‘fake news’ on your organization
  • How to examine proactive strategies and how they work
  • Learn reactive strategies and why they are essential
  • How to discover opportunities for promotion and growth within ‘fake news’
  • How to create their own ‘fake news’ action plan
What Topics are Covered?
  • Evolution of “The Truth”
  • The Challenge of “Social”
  • Life of a Target
  • Deconstructing Fake News
  • Coping with a Crisis
  • Proactive Approaches
What’s Included?

• Instruction by an expert facilitator
• Small, interactive classes
• Specialized manual and course materials
• Personalized certificate of completion

Fee

About

At HomeUni we believe that success is making complex things simple, that is why we have partnered with top universities and awarding bodies around the world to bring you world-class online education at the time that is convenient, at the place that is homey and at the price that is affordable.

Contact

admissions@homeuni.co.uk
enquiries@homeuni.co.uk

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