This 60 Credit short course in Marketing is specially devised for graduates in non-related disciplines who are seeking entry into this fast growing profession.

Most businesses across all sectors require marketers, broadly defined as employees who help clients connect and communicate with their intended audiences especially as regards promoting, selling and distributing a product or service, with advertising and public relations (PR) seen as extensions of the core marketing activity.

Possessing a degree in marketing or related subjects is not usually necessary to enter the profession, however demonstrating creativity, excellent communication skills, and competence in handling data and using digital media, certainly are.

This programme covers the key skills and aptitudes required to excel as a marketer.

• Creativity and innovation: marketers must be innovative, continually developing new ways to reach and attract their audience to make a purchase. A pre-requisite to such creativity is an awareness of contemporary trends in consumer and business buyer behaviour, especially in a post pandemic era.
• Data analysis: marketers must be able to empirically evaluate the outcomes of their activities and the activities of others. This requires an ability to analyse data to identify important patterns and trends and forecast into the future.
• Technologically aware problem solving capabilities: marketers must develop the awareness and technological skills to encompass marketing in the digital age in an increasingly mobile-digital-social workplace.
• International and intercultural awareness: despite recent challenges to global free trade as much as 33% of global sales involve international markets. A key attribute of marketers therefore involves being aware of the characteristics and needs of both international purchasers and of effective team working with international colleagues within their organisation.